iKey-9 - Anno 2019

53 The year just begun for SICE TECH will certainly not be a boring one. The company which on an as simple as ingegnious idea, has been able to deeply change the market of universal remote controls with its by now famous brand “WHY EVO”, is facing a truly invasion of products, mostly Made in China. Those remote controls sometimes are illegal copies with same design, packaging and WHY brand printed on, but often have different shape and brand name but still use a software that infringes the European Patent owned by the company. Protect its business and their rights is then the main purpose of 2019. After a careful analisys and precious suggestions received from experts in Intellectual Property, a “legal and commercial” combined action seems to be the correct strategy to follow up. In the meantime, to confirm itself as leader on the market, SICE TECH has never stopped invest in R&D, persuaded that creating new ideas and products is the only way to differ from all those companies which simply copy other’s successful products, often changing merely the name and the design. As a result of the latest investments on R&D, soon will be launched the brand new WHY EVO MINI. Beautiful design and hi-quality finitures, along with performaces and technologies improved are the features we believe the market will certainly appreciate. Shortly will be also available the new catalogue, which from this version on will be named “WHY Book” and will be carachterized by a completely new and far more intuitive way used on product instructions. Last but not least, by the end of 2019 is expected the launch of an absolute novelty, for which has already been issued a further European Patent request, and promises to be another game-changer in the universal remote controls field, as happened with the WHY EVO, but at the moment is too early to disclose more. There’s no more to do but wish this young company being able to made their rights respected and that true values of serious firms whom invest to create new ideas and job opportunities emerge more and more often... WHY EVO a 2019 full of news In ultimo, ma non per importanza, entro il 2019 è previsto il lancio di una novità assoluta, per la quale è già stata presentata un’ulteriore richiesta di Brevetto Europeo, che promette di rivoluzionare nuovamente il settore dei radiocomandi universali, come accaduto per il WHY EVO, ma al momento è presto per parlarne. Non resta che augurare a questa giovane realtà di riuscire a far rispettare i propri diritti e che i valori reali e concreti di aziende serie che investono per poter creare novità e lavoro emergano sempre più...

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